PRIVACY POLICY

Introduction

ForNature ("we," "our," or "us") operates the website located at www.fornature.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

This policy is intended to comply with applicable privacy laws including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and, to the extent applicable, the General Data Protection Regulation (GDPR).

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you interact with our Site, including:

Contact information (name, email address, phone number) when you fill out an inquiry or contact form
Business information when you request a quote or partnership inquiry
Any communications you send us through the Site.

2.2 Information Collected Automatically
When you visit the Site, we automatically collect certain information through cookies, web beacons, and similar tracking technologies, including:
IP address and approximate geographic location
Browser type, version, and operating system
Pages visited, time spent on pages, and referring URLs
Device identifiers and technical information
Date and time of your visit

2.3 Photographs and Visual Content
Our Site displays photographs and visual content depicting ForNature furniture products. These images may be hosted directly on our servers or served through third-party content delivery networks (CDNs). When images are loaded by your browser, your IP address and device information may be transmitted to and logged by our hosting provider or CDN provider as part of the standard HTTP request process. We do not use product photography to collect personal information about site visitors, and individuals are not depicted in our product photography without consent.
If you submit photographs or visual content to us (for example, to share how you use our products), you grant ForNature a non-exclusive, royalty-free, worldwide license to use, display, and reproduce such content for marketing and promotional purposes. You represent that you own or have the rights to submit such content and that it does not infringe the rights of any third party.

2.4 Information from Third Parties
We may receive information about you from third-party platforms such as social media networks or analytics providers, subject to those platforms' own privacy policies.

3. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site
To respond to your inquiries, requests, and customer service communications
To send you marketing and promotional materials, where you have opted in or where permitted by law
To analyze usage trends and optimize user experience
To protect against fraudulent, unauthorized, or illegal activity
To comply with our legal obligations
To display product photography and visual content to site visitors

We do not sell your personal information to third parties.

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) or United Kingdom, our legal basis for collecting and using personal information depends on the type of information and the context in which we collect it:

Contract performance: processing necessary to respond to your inquiries or fulfill a request
Legitimate interests: operating and improving the Site, analyzing usage, and protecting against fraud, where such interests are not overridden by your rights
Consent: where you have given us explicit consent, such as to receive marketing communications
Legal obligation: where processing is necessary to comply with applicable law

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Site. Cookies are small text files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you do not accept cookies, some portions of the Site may not function properly.

We use the following categories of cookies:

Strictly necessary cookies: required for the Site to function and cannot be disabled
Analytics cookies: help us understand how visitors interact with the Site (e.g., Google Analytics)
Preference cookies: allow the Site to remember choices you make

You may opt out of analytics cookies by using the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

6. Disclosure of Your Information

We may share your information in the following circumstances:

Service providers: we share information with vendors who perform services on our behalf, such as web hosting, analytics, and email delivery, under confidentiality obligations
Business transfers: if ForNature is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
Legal requirements: we may disclose your information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights or the safety of others
With your consent: we may share your information for any other purpose with your explicit consent

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Inquiry and contact form data is generally retained for up to three years. Website analytics data is subject to the retention settings of the applicable analytics platform. You may request deletion of your personal information as described in Section 9.

8. Security of Your Information

We implement reasonable technical and organizational measures to protect the information we collect from unauthorized access, use, alteration, or destruction. These measures include HTTPS encryption for data transmitted to and from the Site, access controls, and secure hosting environments.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

9. Your Privacy Rights

9.1 California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the CCPA and CPRA:

Right to Know: you may request disclosure of the categories and specific pieces of personal information we have collected about you
Right to Delete: you may request deletion of personal information we have collected from you, subject to certain exceptions
Right to Correct: you may request correction of inaccurate personal information we hold about you
Right to Opt Out of Sale or Sharing: we do not sell or share personal information for cross-context behavioral advertising, so no opt-out is required; if this changes, we will provide a "Do Not Sell or Share My Personal Information" mechanism
Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us using the information in Section 12. We will respond to verifiable consumer requests within 45 days.

9.2 EEA and UK Residents (GDPR)
If you are located in the EEA or UK, you have the following rights:

Access: request a copy of the personal data we hold about you
Rectification: request correction of inaccurate or incomplete data
Erasure: request deletion of your personal data under certain circumstances
Restriction: request that we restrict processing of your personal data
Data portability: receive your personal data in a structured, commonly used format
Objection: object to processing based on legitimate interests or for direct marketing
Withdraw consent: where processing is based on consent, withdraw it at any time

To exercise these rights, contact us using the information in Section 12. You also have the right to lodge a complaint with your local supervisory authority.

10. Children's Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will delete it promptly. If you believe we may have collected information from a child under 13, please contact us.

11. Third-Party Links and Services

The Site may contain links to third-party websites or may integrate third-party services such as social media platforms, payment processors, or analytics tools. This Privacy Policy does not apply to those third-party sites or services. We encourage you to review the privacy policies of any third parties you interact with through our Site. We are not responsible for the privacy practices or content of third-party sites.

Our product photography may be served via a content delivery network (CDN). When your browser loads images from a CDN, your IP address and device information may be transmitted to the CDN provider pursuant to its own privacy policy. We use CDN services that process data in accordance with applicable privacy standards.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we update the policy, we will revise the "Last Updated" date at the top. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

For material changes, we will provide more prominent notice, which may include an email notification if we have your email address.

13. Contact Us

Email: info@likofornature.com

Website: www.likofornature.com

Fallbrook, California, United States

We will respond to all privacy-related inquiries within 30 days.